Marketing Case Studies: Linking Theory to Practice

Author: 

Irshaidat, Rand, PhD

Credentials: 

Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before pursuing her Ph.D.

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

Market: 
Business, Education, Social Science, Marketing, International Business
Release Date: 
February 15, 2023
ISBN: 
9781680537253 Hardcover
Price: 
$159.95
Trim Size: 
6x9
Pages: 
250
Illustrations: 
None
Publisher: 

ACADEMICA PRESS
1727 Massachusetts Avenue, NW, Suite 507
Washington, DC 20036
academicapress.editorial@gmail.com