Author:
Karimova, Gulnara, Ph.D
Credentials:
Ph.D Comunications and Media Studies Eastern Mediterranean University, Cyprus; Assistant Professor, Communications and Marketing, Al Akhawayan University, Morocco author of Bakhtin & Interactivity: A Conceptual Investigation of Advertising Communication (2012, Academica Press)
"It is very heartening to see Gulnara Karimova's scholarly work on the application of Bakhtinian theory in understanding the marketing communication process being put to intriguing practical use in this new handbook of creative strategies. "
Chris Miles, PhD
Lecturer in Marketing and Communication
School of Business and Management
Queen Mary, University of London
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Market:
Strategic Creativity, Campaign Development, Conceptualization, Marketing, Communications, Advertising, Media Development, Bakhtin Interactivity, Genette, Kristeva, C.Miles
Release Date:
February 1st, 2013
ISBN:
Trade Paperback: 978-1-936320-63-9
Publisher:
ACADEMICA PRESS
1727 Massachusetts Avenue, NW, Suite 507
Washington, DC 20036